California Privacy Rights
The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively "CCPA"), requires specific disclosures for each category of personal information that we collect and may provide to others. Some disclosures may constitute "selling" or "sharing" for targeted advertising. The table below summarizes our general data handling practices.
CCPA Data Collection Table — View All Categories
| Category of Personal Information | Sources | Business / Commercial Purpose | Who We Share With |
|---|---|---|---|
| Identifiers (§1798.140 (v)(1)(A) and (B)) Includes contact information (name, mailing address, email, phone) and online identifiers (IP address, account numbers, device IDs) |
• Directly from you • Friends/contacts (e.g., forwarded listings) • Cookies and similar technologies • Third-party sites/apps, distribution partners, data suppliers, and social platforms |
• Provide/improve the Platform • Communicate with you • Advertising/marketing (including targeted ads) • Protect our or others' rights |
• Other users or parties you interact with • Affiliates and subsidiaries • Service providers • Advertising/marketing partners & content measurement companies • Social platforms & business partners • Government authorities as required by law |
| Demographics (§1798.140 (v)(1)(C)) Includes age and gender |
• Directly from you • Cookies and similar technologies • Third-party sites/apps, partners, data suppliers, and social platforms |
• Provide/improve the Platform • Advertising/marketing (including targeted ads) |
• Affiliates/subsidiaries • Service providers • Advertising/marketing partners & content measurement companies • Social platforms, business partners, and government authorities when required |
| Personal Information under Civil Code §1798.80(e) Includes payment information (card number, expiration date, billing info) | • Directly from you |
• Provide/improve the Platform • Protect our or others' rights |
• Parties you interact with when relevant to services • Affiliates/subsidiaries • Service providers • Government authorities when required by law |
| Commercial Information (§1798.140 (v)(1)(D)) Includes transactional info (activity, listings/bids, requests) |
• Directly from you • Cookies and similar technologies |
• Provide/improve the Platform • Communicate with you • Advertising/marketing (including targeted ads) • Protect our or others' rights |
• Users/parties you interact with • Affiliates, subsidiaries, service providers • Advertising/marketing partners, social platforms, business partners • Government authorities when required |
| Internet / Network Activity (§1798.140 (v)(1)(F)) Includes platform interactions, comments, photos, videos, device/browser data |
• Cookies and similar technologies • Third-party sites/apps, partners, data suppliers, social platforms |
• Provide/improve the Platform • Communicate with you • Advertising/marketing (including targeted ads) • Protect our or others' rights |
• Affiliates, subsidiaries, service providers • Advertising/marketing partners, content measurement companies • Social platforms, business partners, government authorities when required |
| Geolocation Data (§1798.140 (v)(1)(G)) Includes city/state or precise location if device services enabled |
• Directly from you • Cookies and similar technologies |
• Provide/improve the Platform • Communicate with you • Advertising/marketing (including targeted ads) • Protect our or others' rights |
• Affiliates, subsidiaries, service providers • Advertising/marketing partners, content measurement companies • Social platforms, business partners, government authorities when required |
| Audio / Electronic / Visual Info (§1798.140 (v)(1)(H)) Includes call recordings and vehicle video tours | • Directly from you |
• Provide/improve the Platform • Protect our or others' rights |
• Affiliates, subsidiaries, service providers • Government authorities when required |
| Professional / Employment Info (§1798.140 (v)(1)(I)) Includes dealer license or employment details for verification |
• Directly from you • Third-party verification partners |
• Provide/improve the Platform • Protect our or others' rights |
• Affiliates, subsidiaries, verification partners • Government authorities when required |
| Education Information (§1798.140 (v)(1)(J)) Includes education level when voluntarily provided (e.g., seller onboarding) | • Directly from you | • Provide/improve the Platform | • Affiliates, subsidiaries, service providers |
| Inferences (§1798.140 (v)(1)(K)) Includes preferences or characteristics (vehicle preferences, budget range) |
• Directly from you • Cookies/technologies • Third-party sites/apps, partners, data suppliers, social platforms |
• Provide/improve the Platform • Communicate with you • Advertising/marketing (including targeted ads) • Protect our or others' rights |
• Affiliates, subsidiaries, service providers • Advertising/marketing partners, content measurement companies • Social platforms, business partners, government authorities when required |
| Sensitive Personal Information (§1798.140 (ae)(1)(2)) Includes precise geolocation when you enable location services |
• Directly from you • Surveys and consumer research | • Provide/improve the Platform | • Affiliates, subsidiaries, service providers |
Your California Privacy Rights
If you are a California resident, you have the following rights under the CCPA:
- Right to Know
- Request what personal information we collect, use, disclose, and sell or share about you.
- Right to Delete
- Request deletion of personal information, subject to certain exceptions.
- Right to Correct
- Request correction of inaccurate personal information we maintain about you.
- Right to Opt-Out / Opt-In
- Opt out of the "sale" or "sharing" of your personal information for targeted advertising.
- Right to Limit
- Limit the use and disclosure of sensitive personal information.
- Right to Non-Discrimination
- Not be discriminated against for exercising your CCPA rights.
How to Exercise Your Rights
To exercise your California privacy rights, you may:
- Email us at privacy@pleasestart.com
- Call 1-800-XXX-XXXX (toll-free)
- Submit a request through your account settings
Verification Required
To protect your privacy, we will verify your identity before processing requests. You may be asked to provide information such as your email address, account details, or other identifying information.
Authorized Agents
You may designate an authorized agent to make a request on your behalf. We require written proof that the agent is authorized to act on your behalf or a copy of a power of attorney.
Your Shine the Light California Rights (CA Civil Code §1798.83)
California residents may request a list of third parties to whom certain personal information (as defined by §1798.83) was disclosed for direct marketing purposes in the preceding year. Send requests to:
Prune IO, LLC (DBA PleaseStart)
Office of General Counsel
Attn: Privacy - Shine the Light Request
Lititz, PA 17543
Important Requirements for Shine the Light Requests
Include the statement "Your California Privacy Rights/Shine the Light" in the body of your request along with your name, street address, city, state, zip code, and the PleaseStart service your request references. We cannot accept requests by phone, email, or fax, and are not responsible for incomplete or improperly labeled notices.
Contact Us
For questions about this Privacy Notice or to exercise your privacy rights, contact us:
General Privacy Inquiries
Prune IO, LLC (DBA PleaseStart)
Attn: Privacy Team
Lititz, PA 17543
Email: privacy@pleasestart.com
California Residents
CCPA Inquiries
Phone: 1-800-XXX-XXXX (toll-free)
Email: privacy@pleasestart.com
Include "California Privacy Rights" in the subject line