Cookie Policy

Estimated read time: 10 minutes — How we use cookies and your controls

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They make websites work efficiently and provide information to site owners.

How Cookies Work

When you visit PleaseStart, we send cookies to your browser.
Your browser stores these cookies on your device.
On future visits, your browser sends these cookies back to us.
This helps us recognize you and remember your preferences.

2. Types of Cookies We Use

Below are the categories of cookies we use.

Essential Cookies (Always Active)

Duration: Session to 30 days

Required

These cookies are necessary for the website to function and cannot be switched off in our systems.

Example: Keeping you securely signed in and preventing fraudulent activity.

View cookies in this category

session_id

Purpose: Maintains your sign-in session

Duration: Session

Type: First-party, HTTP Only, Secure

csrf_token

Purpose: Protects against CSRF attacks

Duration: Session

Type: First-party, HTTP Only, Secure

auth_token

Purpose: Keeps you signed in securely

Duration: 30 days

Type: First-party, HTTP Only, Secure

cookie_consent

Purpose: Remembers your cookie preferences

Duration: 1 year

Type: First-party

Functional Cookies (Optional)

Duration: 30 days to 1 year

These cookies enable enhanced functionality and personalization.

Example: Remembering your search filters.

View cookies in this category

user_preferences

Purpose: Stores site preferences such as theme and language

Duration: 1 year

Type: First-party

saved_searches

Purpose: Remembers recent searches

Duration: 90 days

Type: First-party

viewed_listings

Purpose: Tracks recently viewed vehicles

Duration: 30 days

Type: First-party

location

Purpose: Remembers preferred location for localized results

Duration: 6 months

Type: First-party

Analytics Cookies (Optional)

Duration: 1 minute to 2 years

These cookies allow us to count visits and traffic sources so we can measure and improve performance.

Example: Understanding which listings are most popular.

View cookies in this category

_ga

Purpose: Distinguishes unique users

Duration: 2 years

Type: Third-party (Google)

Provider: Google Analytics

_gid

Purpose: Daily user tracking

Duration: 24 hours

Type: Third-party (Google)

Provider: Google Analytics

_gat

Purpose: Throttles request rate

Duration: 1 minute

Type: Third-party (Google)

Provider: Google Analytics

_ga_*

Purpose: Maintains session state and engagement data

Duration: 2 years

Type: Third-party (Google)

Provider: Google Analytics

Advertising Cookies (Optional)

Duration: 3 to 13 months

These cookies may be set through our site by our advertising partners to show relevant ads.

Example: Showing relevant vehicle recommendations based on browsing history.

View cookies in this category

_fbp

Purpose: Tracks conversions and ad effectiveness

Duration: 3 months

Type: Third-party (Facebook)

Provider: Facebook

fr

Purpose: Ad delivery and performance reporting

Duration: 3 months

Type: Third-party (Facebook)

Provider: Facebook

IDE

Purpose: Google DoubleClick ad targeting

Duration: 13 months

Type: Third-party (Google)

Provider: Google

3. Third-Party Cookies

In addition to our own cookies, we use third-party cookies for analytics and authentication.

Google Analytics

Category: Analytics

Purpose: Performance reporting

View Privacy Policy

Google OAuth

Category: Authentication

Purpose: Sign in with Google

View Privacy Policy

Facebook

Category: Auth & Ads

Purpose: Sign in and ad measurement

View Privacy Policy

Apple

Category: Authentication

Purpose: Sign in with Apple

View Privacy Policy

4. How to Control Cookies

Through Your Browser

Chrome: Settings → Privacy and Security → Cookies
Firefox: Settings → Privacy & Security → Cookies
Safari: Preferences → Privacy → Manage Website Data
Edge: Settings → Cookies and site permissions

Analytics Opt-Out Tools

Blocking all cookies may prevent access to certain features.

5. Mobile Devices

iOS (iPhone/iPad)

Open Settings → Safari
Scroll to "Privacy & Security"
Manage "Block All Cookies"

Android

Open Chrome → Menu → Settings
Tap "Site settings" → "Cookies"
Choose preferred settings

6. Do Not Track Signals

We do not currently respond to DNT signals due to a lack of industry standards. You can still manage cookies using the browser controls described above.

7. Updates & Contact

We may update this Cookie Policy from time to time. Material changes will be communicated via the site or email.

General Privacy Inquiries

Prune IO, LLC (DBA PleaseStart)
Attn: Privacy Team, Lititz, PA 17543
Email: privacy@pleasestart.com

California Residents

Phone: 1-800-XXX-XXXX (toll-free)
Email: privacy@pleasestart.com
Include "California Privacy Rights" in subject