For dealers
List inventory for buyers who read the evidence.
List cars one at a time, or stage inventory from a spreadsheet. We check each uploaded VIN's format, quarantine failed rows, and show inventory, token, and view metrics in your dashboard.
Why dealers list their inventory on PleaseStart
Use prepaid packages to lower your per-listing cost and present inventory buyers can research. Listings go live only after review.
Upload your inventory as a spreadsheet
Export a CSV or XLSX file from your existing inventory system and upload it. There is no integration to configure and nothing to install.
Start from our template
The template workbook contains an inventory template, a field guide, and an error-codes sheet.
Map your columns
If the required fields are not recognized automatically, you can map your columns. A saved mapping can be reused for the same feed when the detected header layout matches.
Review import errors
Recorded import errors include an error code and message to review before preparing another upload.
Bulk upload does not publish listings yet. A token is spent when an import creates a new draft listing; an update to an existing listing does not spend another token. A row can still fail after validation, for example when no token is available.
Accepted formats: .csv and .xlsx. Older .xls files are not accepted — re-save as .xlsx first.
Simple, prepaid pricing
One token covers one listing submission. Buy a package up front and your cost per listing drops as your volume grows — no contracts, no recurring bills.
Bronze
$180
10 tokens · $18 per listing
1–2 listings a week
Silver
$525
35 tokens · $15 per listing
3–5 listings a week
Gold
$1,200
100 tokens · $12 per listing
10–25 listings a week
Platinum
$3,000
300 tokens · $10 per listing
25+ listings a week
1 token = 1 listing submission. An approved listing stays live for 30 days once published. An individual seller's listing is $19.99 — a Platinum dealer pays $10.
From application to your first listing
Apply
Submit your dealer license and business details for review.
Get approved
We review every application before dealer access is approved.
Complete setup and buy tokens
After approval, complete your dealer account setup and pick the package that fits your volume.
List your inventory
Enter a VIN, add photos, and submit the listing for review. One token is spent when you submit a listing for review, and approval is not guaranteed.
A different deal for dealers
Choose a prepaid token package for your inventory. No monthly subscription, per-lead charge or paid placement.
- Pay per listing, not per month. Buy tokens up front and spend them when you list.
- No per-lead fees, and no cut of your sale. You keep the full transaction — we never touch the payment.
- Placement is not for sale. Listing scores help buyers assess listing information. Buyers can filter by listing score and sort search results by date, price, mileage or year.
- Clean titles only. Your inventory sits beside vehicles held to the same quality gates—not salvage titles or watermarked photos.
Dealer FAQ
You buy a token package up front. One token is spent when you submit a listing for review, and approval is not guaranteed. A token is spent when an import creates a new draft listing; an update to an existing listing does not spend another token. A listing that is approved and published stays live for 30 days. There is no subscription, no monthly minimum, and no per-lead charge — you pay once for the package and list when you are ready.
No. PleaseStart charges only for listings, through tokens. The sale happens directly between you and the buyer — we never handle the payment or take a percentage of the price.
Clean titles only. Digital watermarks and text or logo overlays are prohibited. Suspected watermarks need review before publication; dealer plate frames and vehicle badges are allowed. Every listing is scored before it goes live.
Every dealer application is reviewed before approval. After approval, complete your dealer account setup before buying tokens and listing inventory.
Put your inventory in front of serious buyers
We review every application before dealer access is approved.
Apply to become a dealer